If A Picture Is Worth A Thousand Words, What’s A Video Worth?

It’s no secret that people are consuming content at an unprecedented rate. Perhaps one of the quickest areas of growth is in video marketing. With the continual increase in the number of consumers on social media, it should be no surprise that you should be focusing heavily on videos to promote your business.

Forbes recently compiled impressive stats from various sources to demonstrate just how powerful video marketing can be. Take a look:

#1 By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends)

#2 Facebook generates 8 billion video views on average per day (Source: Social Media Today)

#3 YouTube reports mobile video consumption rises 100% every year (Source: Hubspot)

#4 55% of people watch videos online every day (Source: Digital Information World)

#5 92% of mobile video consumers share videos with others (Source: RendrFx)

#6 90% of users say that product videos are helpful in the decision process (Source: Hubspot)

#7 Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)

#8 Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)

#9 Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)

#10 After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)

#11 Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)

#12 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Source: Digital Information World)

#13 People spend 3 times longer watching a live social video compared to one that has been prerecorded (Source: Social Media Today)

#14 Video in an email leads to 200-300% increase in click-through rates (Source: Hubspot)

#15 Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata)

#16 A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot)

#17 67% of marketers found video marketing somewhat successful (Source: Digital Information World)

Phew! That’s a lot of stats. Now that you know video marketing is a powerful tool that can add a lot of value to your business, how do you ensure success?

Your video marketing strategy should be a mix of live, original, and professionally-filmed content. You and your team should aim to have a goal to record at least one service every single day to share with your audience. Remember, not every video has to be a perfectly edited piece. As long as you are providing value to your audience, they will appreciate your efforts.

That being said, there is a time and a place for a professional videographer.  A professional videographer can breathe life into your brand through storytelling. They provide direction, tips and tricks on what looks best on camera, and a cohesive, edited end result. Since the aesthetic industry is naturally a visual industry, a videographer can bring your video content to the next level.

So, you have your videos, now what? You can publish your videos on your social channels, upload to Youtube, and even include them in email campaigns to your customers. Running a special on a service? Don’t just email a picture and some text, show your customers why they need to have this service! Show them the before, during, and after and even include other customer testimonials in the video.

For more information on working with a videographer, click here.